What is Squarespace?

 What is Squarespace and should I use it for my website?

Squarespace is like Wordpress and Wix, in that it is a website builder. Unlike Wordpress and Wix, you won't need to do “back-end” updates or worry about your website getting hacked. Squarespace is fully supported with around-the-clock support (via email and live chat), unlimited hosting, top-of-the-line security, and an enterprise-grade infrastructure with available eCommerce functionality.

With a little bit of design know how, your website will look good on every device - from phone to tablet to desktop computer. And you won’t need to hire a developer every time you want to make a change on your site - Squarespace’s built in tools make it easy to edit and change your website on your own.

With the assistance of a designer, like me, custom coded styling can be added to make you stand out from the crowd. Yes, Squarespace has beautiful templates to start with but it’s what you do to break away from them that will make you stand out from your competitors.

Squarespace provides both blogging and eCommerce capabilities and Squarespace adds new functionality monthly to keep their platform on the cutting edge. Options like embedded video and password protected pages for your paid audience are just a few high end features currently available. In addition, Squarespace can be easily optimized for your keywords making it simple to get found by search engines (and your customers!).

Squarespace can also be integrated with customer relationship management platforms like Dubsado and Honeybook - making lead capture and sales funnel implementations a snap. Displaying your restaurant or spa menu online, services like appointment calendars and Open Table are just a few more things you can do with Squarespace.

In short, Squarespace is for you if you don’t want to handle your own updates, do want a designer to come in and make your site stand out from the crowd, easily edit and update your website yourself, don’t want to worry about separate web hosting and support and do want to add popular services like online appointment booking with Acuity Scheduling, newsletter opt-ins with Mailchimp, an online store and customer relationship management tools.

Learn more about Squarespace’s Features here on their regularly updated and exhaustive list of features and integrations.

Learn more about how I can take the big task of getting your Squarespace website designed and launched off your already busy plate. You’ll have a engaging website that is ready to do your business’ heavy lifting and yet easy for you to edit and maintain on your own.