How to put more than one link in your Instagram BIO (and improve your website’s SEO too!)
There are a few new services out there, Linktree for instance, that give you a way to share multiple links on your Instagram profile. You know - when you write an awesome blog post or want to share someone else’s good work, but also want to continue sharing your own website link (along with other favorite blog posts). Well don’t give those services your high value SEO links!
Make a link page on your own web site and drive all that juicy Instagram traffic back home.
It’s easy! I promise!!!
2. Leave the page title blank because you don't want to waste your reader's time scrolling down - you want them to be able to get right to the juicy links, right?
3. On a new line create a button (on Squarespace use a Small Button - remember we want to provide a great experience for our reader by reducing some of that scrolling they'll need to do). Title the button something irresistibly clickable like “How to Get on the First Page of Google Search” and set the button's link to point to that content. Easy, am I right?
4. Now repeat this, creating a centered button on a new line for each link you want to share in your Instagram profile.
5. Ensure you set the colors and fonts for the buttons to match your brand’s signature style.
6. Save this page.
7. Now on your phone, navigate to this page and copy it's URL - mine is http://belindaleebriggs.com/extra-bits/my-instagram-links
8. Open Instagram and edit your Profile, paste the URL into the Website field. Click Done.
9. Open Instagram on your phone or other mobile device and test the links out. Tweak as needed. Now you can add or change your links whenever you like!
Congratulations - you’re providing lots of valuable links to your Instagram followers, driving traffic to your own website to access those links and inherently boosting SEO.
Don’t forget to watch your analytics to see which links are getting the most traction and then keep your IG followers happy by posting more, equally-fabulous content.